boAt launches ‘Matrix’ – First AMOLED Smartwatch

boAt unveils its next-generation smartwatch ‘Matrix’. boAt Matrix is the brand’s first smartwatch with a stunning Always on High-Definition AMOLED screen.

Speaking on the boAt Matrix announcement, Aman Gupta, Co-Founder and CMO, Imagine Marketing Pvt. Ltd. said, “2022 is going to be a massive year for us as we look forward to introducing several firsts from boAt. boAt Matrix is our first AMOLED featuring smartwatch with an Always-on display. It is our most premium smartwatch to date and we can’t wait to see our boAtheads flaunt it.”

boAt Matrix is the brand’s all-new flagship smartwatch with smart health and fitness-oriented features. Matrix features the first 1.65-inch AMOLED display powered smartwatch with an Always-on display. boAt Matrix also helps you manage all your health data and vitals through an array of sensors like SpO2 Blood Oxygen Monitor, Step Counter, Heart Rate Monitor and Sleep Tracker. It syncs with the boAt Crest app which is available on both iOS and Android. Matrix’s smart activity tracker records daily calories burnt, steps taken & distances covered. The smartwatch comes with 11 Active Sports Modes including Running, Walking, Climbing, Spinning, Cycling, Elliptical, Rowing machine, Yoga, Basketball, Rope skipping, and a free training mode.

A 3ATM water-resistant rating keeps boAt Matrix well-protected from dust, water and sweat. Also, Matrix smartwatch can run up to 7-day without needing to hit the charging station anytime soon. Matrix comes with multiple in-built watch faces and the boAt Crest app can be used to access 100+ cloud-based watch faces for ultimate customization. Notification Alerts, which include calls, texts, social media notifications, sedentary alerts, and alarms, will ensure you never miss an appointment.

The boAt Matrix Smartwatch will be available on Amazon and the boAt Website at an introductory price of ₹3999 starting 19th January, 12PM. It will come in Ocean Blue, Pitch Black and Twilight Grey.

Written by Shintu Dhang