Shintu Dhang
boAt, a leading audio brand in India has announced the launch of its first premium product in the truly wireless earbuds segment – the ‘Nirvana Ion’ TWS Earbuds. The brand claims that the new wireless earbuds offer immersive sound and are equipped with cutting-edge technology that will set a new benchmark in the audio industry.
According to boAt, Nirvana Ion is the first-ever TWS earbud by the brand that provides 24 hours of earbuds playback, with a total playback time of 120 hours. The device features boAt Signature Sound and boAt Balanced Sound, ensuring an exceptional audio experience for users.
To promote the new product, boAt has launched a campaign called ‘The Next Big Thing’, which showcases the company’s design and engineering capabilities. The campaign features various influencers from different fields, including parkour athlete Cyrus Khan, musician and model Ambika Nayak, B-Boying practitioner Johanna Rodrigues, and street football player Sabareesh S. The campaign highlights the passion and dedication of these influencers towards becoming ‘The Next Big Thing’.
The Nirvana Ion TWS earbuds are designed for maximum comfort and stellar sound quality, thanks to the brand’s in-house product design capabilities. The device also comes with in-ear detection for a seamless experience and features Dual EQ Modes, allowing users to select the mode by their mood. The TWS earbuds also have ASAP Charge and a fast-charging USB-C port, providing a month’s worth of battery life with just a 2.5-hour charge.
The earbuds are available in two premium colors, Ivory White and Charcoal Black, and are being offered for a limited time at a launch price of just ₹1,999 on boAt-lifestyle.com, Flipkart.com, Amazon, and Myntra.com, as well as at offline stores including Vijay Sales, Croma, and Reliance Digital. The device comes with a 1-year warranty period.
With the launch of Nirvana Ion, boAt is set to give tough competition to other brands in the TWS earbuds segment, thanks to its impressive features and affordable pricing.
