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    boAt Launched its First Made-In-India Smartwatch – boAt Wave Pro 47

    boAt has announced the launch of Wave Pro 47 – their first Made in India smartwatch. Featuring boAt ASAP Charge, 24×7 health monitors, customized fitness plans, live cricket scores, and a lot more. The boAt Wave Pro 47 is a smartwatch packed with features that helps you stay on top of your health, plan your fitness modes, and work […] More

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    boAt Launched Airdopes 601 with Hybrid Active Noise Cancellation

    boAt unveils its next flagship Hybrid Active Noise Cancellation TWS Earbuds – Airdopes 601 ANC. The new earwear boasts next-generation technology from boAt Labs for superior performance, improved clarity, faster connectivity and a battery life of upto 28 hours. On the launch of these new Airdopes, Sameer Mehta, Co-Founder and Chief Product Officer, Imagine Marketing Pvt. […] More

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    boAt launched Misfit T150, T50 Lite and T30 Trimmers

    Personal grooming has seen a big change in the Pandemic. Be it face or body hair, the trimmer has now become more of a necessity than a monthly affair with your stylist. And with several self-grooming products available in the market, it’s pretty difficult to confirm quality and longevity. boAt decided to launch Misfit T150, […] More

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    boAt Launched ‘Xplorer’ smartwatch with built-in GPS and Heart Rate Monitor for ₹2999/-

    boAt has launched yet another smartwatch – ‘Xplorer’. The boAt Xplorer comes with a built-in GPS and a daily activity tracker paired with an always-on Heart Rate tracker. The Xplorer is built to keep fit and healthy throughout the day while ensuring a classy look to match your daily outfit. Excited about the new addition […] More

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    boAt Announced “Make in India” Earwear and Accessories to mark India’s 72nd Republic Day

    boAt has launched a series of ‘Make in India’ wired and wireless earphones as well as mobile accessories. boAt has started its Make in India journey with its Bassheads 100, Bassheads 152 and Rockerz 255 pro. These products will now be manufactured locally in India and will be available across eCommerce platforms including Amazon, Flipkart, etc. […] More

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    boAt Raised $100 Million from Warburg Pincus

    boAt has a huge start by raising approximately $100 million from an affiliate of Warburg Pincus; a leading global private equity fund focused on growth investing. This investment is a milestone deal for the direct-to-consumer (D2C) industry in India. It endorses the sector’s coming of age with consumers believing and gravitating towards brands launched online. […] More

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    boAt Enters Smartwatch Market with a Storm

    boAt, a well recognized for delivering high-quality audio product, has launched the first smartwatch for a fitness enthusiast. boAt Storm is a full-fledged looking smartwatch features large 1.3-inch curved display sporting vibrant colours which is encased in a metal body. Excited with the new smartwatch announcement, boAt Co-founder Aman Gupta said, “At boAt we take […] More