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    boAt Raised $100 Million from Warburg Pincus

    boAt has a huge start by raising approximately $100 million from an affiliate of Warburg Pincus; a leading global private equity fund focused on growth investing. This investment is a milestone deal for the direct-to-consumer (D2C) industry in India. It endorses the sector’s coming of age with consumers believing and gravitating towards brands launched online. […] More

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    boAt Enters Smartwatch Market with a Storm

    boAt, a well recognized for delivering high-quality audio product, has launched the first smartwatch for a fitness enthusiast. boAt Storm is a full-fledged looking smartwatch features large 1.3-inch curved display sporting vibrant colours which is encased in a metal body. Excited with the new smartwatch announcement, boAt Co-founder Aman Gupta said, “At boAt we take […] More