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ASUS Enters Commercial PC market in India with “Expert Series”

ASUS has announced the launch of a broad portfolio of commercial PC products in India under the brand umbrella of ASUS ExpertBook and ASUS ExpertCenter. ASUS Expert Series of Commercial PCs are designed to up the professional standard of enterprise and businesses. Fast-growing businesses encounter challenging IT needs, and these demands evolve rapidly.

The ASUS Expert Series include:

  • ASUS ExpertBook range of 6 laptops, namely – FlagshipExpertBook B9 (B9450FA), ExpertBook P2 (P2451FB), ASUSPRO ExpertBook P1 series (P1440FA, P1410CJA, P1545FA, and P1510CJA)
  • ASUSPRO ExperCenter range of 3 Desktops, namely–ASUSPRO ExpertCenter D3(D340MC), ASUSPRO ExpertCenter D6 (D642MF) and flagshipASUSPRO ExpertCenterD8 (D840SA)
  • ASUS also launched 2 All in Ones, namely the ASUSAiO (V222FA) and ASUSAiO (V241FA)

Speaking on the launch, Leon Yu – Regional Director, System Business Group, ASUS India & South Asia, said, “We are extremely delighted to launch our ExpertBook Series in India. With Expert Series, we are offering enterprises the opportunity to experience the cutting-edge technology, groundbreaking innovation, and unparalleled performance of our commercial PCs. ASUS Expert Series Brand has a singular aim to fulfill your vision with our passion. Our Expert series of products will enable you to enhance your performance in whichever area of work you pursue and help you shine as an Expert. We have created a wide range of products under ASUS Expert series that combine the cutting-edge technology of ASUS in PCs with the unique essentials of a Business PC such as hardware-based encryption and Military Grade durability. This combination creates new superior capability in our products that will enhance your usage experience, productivity, and comfort while using an ASUS Expert Series PC. We understand that serving the needs of the business customers requires much more than just delivering hardware. We will focus on delivering solutions and unmatched customer service. We are confident that our latest offerings will receive a positive ground-breaking innovation across the country.”

Prakash Mallya, Vice President and Managing Director of Sales, Marketing communications Group, Intel India said, “The PC continues to play a critically important role for all types of businesses especially in current times, and these latest Expert series offerings from ASUS, powered by Intel® Core™ processors, deliver the intelligent performance features that enable businesses to work efficiently and accelerate productivity.”

ASUS EXPERTBOOK B9 (B9450FA): MASTER OF LIGHTNESS AND POWER

The ASUS ExpertBook B9 (B9450FA) is the lightest business laptop, weighs just 995 grams with a 14.9mm-thin profile without compromising performance and durability. A frameless four-sided NanoEdge display means the B9’s 14-inch panel fits into a standard 13-inch laptop chassis giving a 94% screen-to-body ratio. Even with its small form factor, the ExpertBook B9 features an ErgoLift hinge for an improved typing experience, Amazon Alexa support, and a Harman Kardon-optimized audio system.

Designed for business professionals on the go, the ExpertBook B9 packs a 10th Gen Intel Core processor, dual-storage design with up to two ultrafast PCIe 3.0 x4 SSDs that support up to 4 TB and up to 16GB of RAM, and next-gen connectivity with Wi-Fi 6 (802.11ax). It has a full range of input/output options including two Thunderbolt 3 and HDMI ports, ASUS NumberPad 2.0 built into the touchpad for fast data entry and simultaneous trackpad functionality, and smart functions keys. With military-grade durability, the B9 takes security seriously with an integrated Trusted Platform Module 2.0 (TPM) security chip to keep business-critical data safe. At the same time, a built-in IR camera allows for biometric logins for personal privacy.

ASUS EXPERTBOOK P2 (P2451FB): SEGMENT LEADING PERFORMANCE AND VERSATILITY

ExpertBook P2 (P2451FB) is a lightweight business laptop that is ideal for all-round productivity, with military-grade robustness and corporate-level security. ExpertBook P2 is powered by 10th Gen Intel Core processors, NVIDIA discrete graphics, and a fast 7200 RPM Hard Disk, even in the base variant. There is also an option to upgrade or opt for ultrafast PCIe 3.0 x4 SSDs storage. The laptop also features a dual-storage design, up to 13-hours battery life, and the ASUS SensePoint pointing nub. Sporting a clean and minimal design, its chassis weighs just 1.6 kg and features a thin-bezel NanoEdge 14-inch FHD display, which allows a larger screen to fit into a smaller 13-inch chassis. It even has a 180° hinge that makes it easy to share content or collaborate with others.

The ExpertBook P2 has a set of I/O ports, includes a full-function USB 3.2 Type-C (USB-C) Gen 2 that offers fast data transfers and external display support. Besides, there are three USB Type-A ports, one microSD card reader, and an RJ45 port. VGA and HDMI ports enable ExpertBook P2 to connect to a variety of displays. To ensure reliability, the ASUS R&D team has tested the ports up to 5,000 insertions.

There is a latest onboard Intel Wi-Fi 6 (802.11ax) delivers superfast networking speeds that are up to 3X faster than Wi-Fi 5 (802.11ac), with 4X the network capacity and 75% lower latency for smoother online collaborations. ExpertBook P2 also includes comprehensive business-grade security features to protect vital data. A Kensington lock guard against theft while a webcam privacy shield, fingerprint sensor, E-A-R HDD protection and Trusted Platform Module (TPM) 2.0 chip.

ASUS EXPERTBOOK P1 SERIES

ExpertBook P1 series is a new professional laptop series that offers performance, innovations, and productivity at affordable prices. ASUS India launched four variants, namely – P1545FA, P1510CJA, P1410CJA and P1440FA. The ExpertBook P1 series is available in both 14-inch and 15-inch models powered by latest 10th Gen Intel Core i5 processors. It also boasts a gorgeous two-sided NanoEdge display (except P1440FA) for maximum screen size in minimal space.

ExpertBook P1440 is the best all-rounder business laptop in its segment with features that include Military-grade 810G certification, 44 Watt Hour 4 cell battery, Fingerprint Sensor, HD Camera, and 180-degree lay-flat hinge. There is a fingerprint sensor built into the touchpad — so the user can log in via Windows Hello with a single touch, no password required. These laptops also boast a full-size keyboard. It is designed with sturdy one-piece construction and offers up to 1.4 mm key travel for a comfortable typing experience.

ExpertBook P1 series has both Wi-Fi 5 (802.11ac) and Bluetooth 4.1 for wireless connections, and a reversible USB 3.1 Type-C port (except P1440FA). The new laptop range also features USB 2.0 Type-A ports, an HDMI output, and a microSD card reader.

ASUSPRO EXPERTCENTER DESKTOP SERIES

ASUS launched three desktops especially designed for enterprise, organizational, governmental use, and SMBs. The are ASUSPRO ExpertCenter D8 (D840SA), ASUSPRO ExpertCenter D6 (D642MF), and the ASUSPRO ExpertCenter D3 (D340SMC).

ASUSPRO ExpertCenter series of desktops use ASUS’ own motherboards and other peripherals. The ASUSPRO ExpertCenter desktops offer varied configurations to fulfil enterprise requirements.

The ASUSPRO ExpertCenter desktops are designed to offer fast IT maintenance and operational downtimes with its unique chassis design offering Tool-less Drive-bay access (on select models). The ASUSPRO ExpertCenter desktops chassis is also well-designed for airflow, keeping the fan noise nominal without compromising on performance. These desktops also offer maximum space inside the chassis for extended upgrades such as additional drive-bays, memory and even large workstation-grade Graphics cards. The ASUSPRO ExpertCenter desktops are also power-efficient thanks to the 80-Plus certified PSUs that ensure the power-draw is kept at a minimum even at full operational loads.

The ASUSPRO ExpertCenter Desktops are military-grade certified that allows these desktops to offer unmatched productivity even in the harshest of commercial operating environments. For enterprise-grade security, the desktops offer Trusted Platform Module (TPM2.0) for industry-standard data security, secure hardware locks such as Kensington and Pad-lock loops, and the latest UEFI BIOS for extensive protection and features.

For modern business management, ASUS offers its own suite of software as well. It offers ASUS Control Center for efficient centralized IT management, ASUS Business manager for easy access to system information and critical system security features, and MyASUS app for accelerated productivity.

The ASUSPRO ExpertCenter flagship D840SA is a premium business desktop, designed especially for enterprise, organizational, and governmental use. D840SA provides a fully manageable IT environment, improved productivity, and enhanced security. Powered by the Intel Q370 chipset with the 9th Gen Intel Core vPro Processors and DDR4 memory, D840SA performs multitasking and heavy work with ease.

The ASUSPRO ExpertCenter D642MF is an advanced series of the desktop. It is intended to offer value reliability, perfect for smart up-and-coming businesses on the path to success. Powered by the latest 9th Gen Intel Core processors and DDR4 RAM, D642MF can support professional graphics cards for those requiring advanced graphics performance for demanding visual tasks.

The ASUSPRO ExpertCenter D340MC is the affordable and reliable essential business desktops, specially customized for the budget-conscious SMB or SOHO. Powered by up to 9th Gen Intel Core i5 processors, D340MC is a refreshed desktop, with more than enough processing power and reliable components.

ASUS ALL-IN-ONE PC SERIES

ASUS also launched all-in-one PCs with slim-bezel Nano Edge multi-touch display that support up to 10th Gen Intel Core i5 processor.

ASUS AiO (V241FA) is a 23.8-inch impressive all-in-one PC designed for everyday computing. The AiO V241 has a Full HD NanoEdge multi-touch display with wide-view technology and a thin bezel design that gives an incredible 88 percent screen-to-body ratio. The display is enhanced with exclusive ASUS Splendid and ASUS Tru2Life Video technologies to deliver vibrant and vivid visuals with superb detail. The AiO V241 has a powerful ASUS SonicMaster stereo audio system incorporating two advanced bass-reflex speakers for rich, full and immersive sound. Designed for smooth, responsive performance, AiO V241 is powered by up to the 8th Gen Intel Core i5 processor.

ASUS AiO (V222FA) is the 22-inch all-in-one PC with slim-bezel NanoEdge FHD displays and 100% sRGB colour gamut for vibrant and edge-to-edge visuals. They are powered by up to 10th Gen Intel Core i5 processor and discrete graphics. AiO V222 is available with up to 8GB of DDR4 memory. Both models feature support for dual-storage capability, with up to a 1TB HDD and up to a 512GB SSD.

AVAILABILITY AND PRICING:

All of the Asus new Laptops, Desktop and AiO is available soon at ASUS Exclusive Stores(only B9 and AiO), Amazon.in, Croma.com, Croma Retail Stores, Flikpart.com, RelianceDigital.in, Reliance Digital Retail Stores, and leading Commercial PC channel partners.

  • ASUS ExpertBookB9 (B9450FA): ₹102,228/- onwards
  • ASUS ExpertBook P2 (P2451FB): ₹58,697/- onwards
  • ASUSPRO ExpertBook P1 Series: ₹25,323/- onwards
  • ASUSPRO ExpertCenter D8 (D840SA): ₹ 55,429/- onwards (inclusive of a monitor)
  • ASUSPRO ExpertCenter D6 (D642MF): ₹ 29,669/- onwards (inclusive of a monitor)
  • ASUSPRO ExpertCenter D3 (D340SMC): ₹ 27,429/- onwards (inclusive of a monitor)
  • ASUS AiO (V241FA): ₹ 58,466/- onwards
  • ASUS AiO (V222FA): ₹ 25,839/- onwards

Written by Shintu Dhang