boAt Enters Smartwatch Market with a Storm

boAt, a well recognized for delivering high-quality audio product, has launched the first smartwatch for a fitness enthusiast. boAt Storm is a full-fledged looking smartwatch features large 1.3-inch curved display sporting vibrant colours which is encased in a metal body.

Excited with the new smartwatch announcement, boAt Co-founder Aman Gupta said, “At boAt we take consumer feedback very seriously and since a long time our boAthead community has constantly been asking us if we will be expanding to other categories. We are happy to announce that boAt Storm is our first smartwatch and a step in that direction. The smartwatch is a feature-packed premium yet value for money package. The boAthead community will love this device as it be their constant companion during work and play.”

The boAt Storm features a large 1.3-inch coloured full capacitive touch display that can be even used in bright sunlight. It also features personalized and downloadable cloud-based watch faces that customize the dial to suit your outfit of the day. The cloud-based watch face will be available as an OTA after the launch. At the start, the cloud-based downloadable watch faces will feature 100+ options for you to choose one of your preferences. boAt ProGear app will be required to control and customize the smartwatch fully.

The boAt Storm also offers built-in SPO2 (real-time blood oxygen level) monitoring and a 24/7 Heart Rate Monitor. Additionally, there is a guided meditative breathing mode that allows you to help you lower your heart rate and thus reduce your stress levels. Women can record and predict Menstrual and Ovulation Cycles using the in-built Menstruation Cycle Tracker to stay prepared all the time.

The boAt Storm has a metal body created using a Powder Metallurgy Technique that gives it a solid look and feel. boAt Storm is rigorously tested by boAt R&D team before leaving the factory, ensuring quality is maintained. Storm also features 5ATM water resistance to keep it safe up to 50m underwater so you can peacefully keep it strapped anywhere you are. The boAt Storm also features nine Active Sports Modes that include Running, Walking, Cycling, Hiking, Climbing, Fitness, Treadmill, Yoga and Dynamic Cycling; and out of nine, you can choose eight of them at one go.

Other features include control of your music, volume, tracks and calls. An on-board Find My Phone feature also assists you to locate your smartphone with a single click. Also, the watch can receive all important notifications, without the need to even touch your phone. The boAt Storm offers up to 10 days of battery life and up to 30 days of standby time.

Currently, the boAt Storm will be available in two curated colours – Active Black and Black & Blue. There is an option for the changeable silicone strap, which is skin and sweat friendly. The boAt Watch Storm will be available for an introductory price ₹1,999 exclusively on Flipkart and boAt’s website for a limited time. Later, it will be priced at ₹5,990/-

Written by Shintu Dhang