Shintu Dhang
boAt – a brand that is recognized for its high-quality audio product line has now entered into the ‘wearable’ category with boAt ProGear B20 – a smart band to track your fitness routine. After establishing leadership positioning Q-o-Q in the earwear category (As per IDC report) boAt is now eyeing to capture market share with its smart health and fitness tracking device.
On the new category entry Aman Gupta, Co-Founder boAt Lifestyle said “We at boAt have always pushed the envelope and offered products which are driven by consumer feedback and need. The entry into the wearable category is a natural progression for us as we have already established ourselves in the earwear market. Our best in class earphones and headphones have offered a superior audio experience, and with ProGear, we plan to disrupt the market by offering an integrated solution who seek an active lifestyle.”
boAt ProGear B20 smart band has a responsive 0.96-inch full touch coloured display. The band offers 14 workout modes out of which 8 can be set as active modes. This includes the likes of running, walking, hiking, working out at the gym, or even playing soccer and basketball. It shows various statistics like daily steps, calories burnt, and activity duration at a single glance. It has features such as notifications for incoming calls and messages and the ability to control music via the band. One can access everything on the go and experience the power of touch.
boAt ProGear B20 smart band includes a heart rate monitor which can be set to automatic or manual along with a sleep quality monitor. One can monitor sleep with three modes – deep sleep, light sleep, awake hours. There is a boAt ProGear app available on PlayStore and the iOS app store. The boAt ProGear app keeps track of everything for you and helps you track your daily routines.
Akshay Ahuja, Category Leader – Personal Computing, Audio & Wearables, Amazon India said, “With a large selection of wearables, customers across the country trust Amazon.in to find a wide spectrum of products to suit their needs. We are excited to remain the partner of choice for boAt as they enter this category with their new boAt ProGear smart bands. BoAt audio products have been highly rated on Amazon.in, and we look forward to their wearables becoming customer favourites.”
boAt ProGear B20 is made to last with IP68, dust, sand, water, and sweat-resistant. The rugged frame pairs with three colours. One can customize their boAt ProGear B20 with five built-in dynamic dial faces. The smart band offers up to 10-days of battery backup to outlast your adventures.
boAt ProGear B20 is available for ₹1799 on Amazon.in.
