Shintu Dhang
Berger Paints decided to take advantage of smartphones capabilities and launched its first-ever consumer app named ‘Berger Visualizer’. It is an innovative app developed by IBM. Unlike other paint visualizer apps, it offers ‘3D visualization’. The company decided to launch this app, keeping the focus on consumer’s preferences and its drive towards innovative strategy. The app is currently obtainable from Google Play Store.
The ongoing COVID-19 crisis has already started showing its impact on all the sectors in the Indian economy. Even the real estate and allied industry have been struck with reduced demand and liquidity crisis are already on the radar. But with this app, you can always paint your dream home virtually before executing it in reality once the lockdown period is over.
With the app, you can play around with colours, textures, design finishes, wood finishes, and glass finishes to create that desired colour combinations for the interior and exterior of your dream house/office. There is an option to visualize both during daylight and night light vision. It even has various options to choose from prefixed templates which can be painted with different colours available on the app. The detailing goes such extent that one can also get an option to select the waterproofing option while choosing one’s favourite paint. Another impressive feature is that it enables an individual to save and share the look with family and friends virtually to take their final approval in 3D option.
In today’s generation, when everything is shifting to virtual; be it a celebration of various occasions, shopping, buying medicines and groceries, education, meetings etc. A company like Berger Paints decided to give its customers a sense of satisfaction to paint their walls and imagine their dream projects before it’s actually ready.
Speaking on this occasion, Mr Abhijit Roy, MD & CEO, Berger Paints said, “We are glad to be able to start this new initiative for our customers. We as a brand always prefer to stay ahead and bring some innovation in all our ventures. This is a technological development in the paint sector, allied and real estate sector during this challenging time which would bring us closer to our customers. We are looking forward to a great experience and long term benefit from this consumer app.”
