VU Enhances Entertainment with new Premium 4K TV

Vu has launched its Premium 4K TV with top-of-the-line features and striking new design, the Vu Premium 4K TV is available starting from ₹24,990 onwards on Flipkart.

Vu has launched its Premium 4K TV in India at an attractive price point to assure customers that the time is right to buy insanely sharp and clear 4K TV. Along with Vu top-of-the-line features and striking new design, the Vu 4K Premium TV is available starting from ₹24,999 onwards on Flipkart e-commerce portal.

Currently, the Vu Premium 4K TV range is available in three sizes – 43″ (108cm), 50″ (127cm) and 55″ (140cm). All the variants are equipped with A+ Grade Panel with 400 nits brightness with backlight LED’s to gain brightness and deliver accurate white balance.

Furthermore, the panel supports Dolby vision & HDR 10 to enhance video quality further. Accompanying the video is the audio, the TV pack 30-watt noise cancellation speaker that support Dobly audio along with DTS Virtual X Surround Sound Technology.

Talking about aesthetics, the Vu Premium 4K TV gets the impressive slim bezel design to enhance the appearance of the home. The VOD scaler mode is utilising Vu exclusive technology that upscale FHD content to 4K content without losing sharpness. The TV runs official licensed Android 9.0 Pie operating system offering all the native Android functionality along with Vu software innovation.

Commenting on the launch, Devita Saraf, Chairman and CEO, Vu Televisions quoted, “Vu is known for its leadership and innovation in the TV industry over the past 10 years. We have been a customer favourite with over 90% of consumers buying Vu TVs repeatedly and also recommending them to their friends and family. Our promise to the consumer is to provide the best in class product at an affordable price without compromising on quality and service. And today, Vu ushers in the new era of 4K with the launch of the Vu Premium 4K TV.”

Adding to this, Ajay Veer Yadav, Senior Vice President – Mobiles, Appliances & Electronics at Flipkart said, “With the growing popularity of 4K displays, we are delighted to launch VU 4K Premium smart TVs on Flipkart. Vu Technologies has been a key partner to bring new consumer experiences in TV viewing for Flipkart consumers. This partnership with VU furthers our vision of making 4K TVs affordable to millions of consumers across the vast demography of India.”

The company has a long-standing connection with Flipkart, during which it has sold over 15 lakh TV sets from 32-inches to 75-inches in size. Moreover, Flipkart maintains to sell Vu TVs across 19,000 pin codes.


  • Bezel-Less Design + Titanium Grey Aesthetics
  • Available in 43-inches, 50-inches and 55-inches
  • 4K Resolution(3840 x 2160 pixels)
  • 400 Nits Brightness
  • Dolby Vision & HDR10
  • PC & Game Mode
  • 30Watt Box Speakers
  • Built-in Dolby Audio & DTS Virtual X Surround Sound Technologies
  • Official Android 9.0
  • Google Chrome Cast
  • Bluetooth 5.0, WiFi
  • Vu ActiVoice Remote with Voice Search and Google Assistance
  • Quad-Core Processor + 16GB Storage + 2GB RAM

Written by Shintu Dhang