itel introduced two new feature phone in India with the launch of its Magic X series. The new Magic X Play and Magic X feature phones come with the inbuilt chatting application LetsChat and music app Boomplay with dual 4G VoLTE. These phones are available at a price point of INR 2099 and INR 2299 respectively.
Unlike any other feature phone, itel offers the user to chat through its LetsChat application. Another interesting feature of Magic X Series is the Music app Boom play. Magic X makes it possible for users to listen to online music, which is a big advantage in the entertainment-starved segment. The in-built Boomplay allows the users to enjoy 74 million plus songs across the globe in different genres like Movies, Bhakti etc.
While Magic X Play is power packed with 4G VoLTE technology and boasts a 1.77-inch 3D curved display, Magic X has a compact ultra slim design with a 2.4-inch 3D curved QVGA display and smart LED alert. Both phones have an inbuilt wireless FM radio, LED torch and KingVoice assistance. The Magic X series is one of the few feature phones in India that assures high-speed connectivity with 4G technology. itel has also ensured a good battery backup in both phones. Magic X Play has a 1900mAh battery and the Magic X flaunts of 1200 mAh battery backup.
Commenting on the launch, CEO, itel India, Mr Arijeet Talapatra, said, “In the era of Smartphones, feature phones are still relevant to certain user segments, especially those at the bottom of the pyramid, rural users, the ones who find it easy to use and also who want to keep feature phones as their secondary device. Being the No 1 Feature phone brand with over 25% market share, itel continues its vision of empowering the aspirational Bharat with its cutting-edge technology and innovations. itel keep on working towards bringing the best for this segment and the launch of the Magic X series is a testimony to that. Magic X series has been curated for our consumers who are looking for user-friendly and premium 4G devices for their digital needs. “
Both phones feature a VGA rear camera and come with dual sim support. Catering to India’s diverse population, the feature phones supports 12 different languages: English, Hindi, Gujarati, Telugu, Tamil, Kannada, Malayalam, Punjabi, Bengali, Oriya, Assamese, and Urdu.
While Magic X Play will be available in colour variants: Midnight Black and Mint Green, Magic X will come in Midnight Black and Pearl White. Both phones will be available online and offline at prominent retail stores. While Magic X Play will be available in colour variants: Midnight Black and Mint Green, Magic X will come in Midnight Black and Pearl White. Both phones will be available online and offline at prominent retail stores.