Interview with Russell Chen, Synology Sales Manager

Synology is a Taiwanese multinational company that specializes in network-attached storage (NAS) appliances. Synology’s line of NAS devices is known as the DiskStation for desktop models, FlashStation for all-flash models, and RackStation for rack-mount models. Synology’s products are distributed worldwide and localized in several languages. We recently interviewd Russell Chen, Synology Sales manager to know more about Synology’s growth for India.

Can you briefly introduce Synology?
Synology provides mid to small-sized businesses with versatile solutions, offering NAS systems that serve as file and storage servers, backup solutions, and surveillance servers.

How is Synology’s business situation in India?
Synology has maintained a leading position in the global SMB and SME markets, commanding more than 50% of market share. Our recent expansion into the media sector is expected to result in a substantial 20% annual growth within the NAS industry in India.

What are Synology’s expansion plans in India?
Synology has always been dedicated to delivering the most comprehensive data management solution to the Indian market. We have established our 1st experience center in Mumbai this year, and are expecting our 2nd one in Banglore in the 1st half of next year. We will continue our collaboration with local media agencies, photography
professionals, content creation studios, and the like, to empower their productivity through our intelligent and easy-to-use NAS solutions.

How does Synology see the media and entertainment industries?
Over the last three years, Synology has witnessed a substantial surge in India. Our revenue share from the media and entertainment sector increased from 10% to an impressive 20%-30% of the company’s regional revenue. This substantial growth underscores Synology’s success in catering to the evolving needs of the media and entertainment industry

How does Synology support the growth of the Indian Broadcast industry? What are the specialized offers for the media and entertainment industries?
Synology plays a pivotal role in the media and entertainment industry by offering comprehensive IT solutions centered around its network-attached storage (NAS) and data management technologies. Synology’s high-performance NAS devices serve as centralized hubs for storing and managing large volumes of media content, addressing the industry’s demanding storage requirements. These solutions promote creativity by facilitating efficient collaboration, workflow management, and real-time access to media assets. Additionally, Synology’s data protection and backup features, coupled with robust security measures, ensure the safety of valuable media files. Scalability and support for virtualization further enhance the flexibility of these solutions, empowering media professionals to focus on their creative endeavors with confidence and convenience.

  1. Comprehensive Media File Storage Ownership
    As media files get larger with advancements of technology, it’s essential to have reliable and scalable storage solutions. Synology offers Petabyte solutions that can handle even the largest media files. Our solutions include the high-density storage, which is built-in 60 bays and can expand up to 300 drives as needed, and the highly scalable storage that can accommodate up to 108 drives with the expansion unit. Both servers feature 10-25G network ports, significantly reducing data transfer times. We also offer intuitive and license-free data management portal–DiskStation Manager, which provide centralized data protection, management and backup solutions.
  2. Revolutionized Editing Efficiency and Facilitate Seamless Collaboration
    We provide the industries with high-speed online editing function backed by all-flash storage solutions and high-speed connectivity(10GbE, 25GbE or more). With Synology’s all-flash solution, the FS6400, companies can achieve a reading throughput of over 7,000 megabytes per second in a 10 GbE and SSD environment.
  3. Media File Sharing at Unprecedented Speeds
    Presto File Server that exceeds geographic boundaries, supported by Synology’s exclusive SITA technology, which provides 68x speed increment by overcoming the common problems such as high-latency, packet loss rate, and unstable connections when transferring files over long distances.
  4. Robust Backup and Archiving: Guarding Against Threats
    Data security is crucial within the data-centric media and entertainment industry. Solutions such as Secure SignIn and Security Advisor enable customers to protect their data easily. Synology’s backup and instant recovery software safeguard the valuable data and optimize storage efficiency, boosting creative workflows.

What are the key media, entertainment, or broadcast customers?
Synology’s solutions are trusted by media companies globally, such as BBC Media Action in the UK, RUN Studios in the US, to one of the biggest broadcast media in Korea, SBS. In India, Synology collaborates with acclaimed photography professionals and the prestigious Pixel Village Academy in Pune. This academy harnesses Synology storage solutions for content creation, collaboration, and future-proofing data protection.

What is the future direction of Synology? How will Synology expand in the following years?
Synology has exhaustively explored all available scale-up solutions, and in the upcoming year, we’re shifting our focus towards scale-out approaches and multi-site deployments. Our plans include the introduction of faster U.2 supported servers, as we pursue heightened performance. Synology’s foremost priority will be data security. We are committed to enhancing our customers; business resilience through thorough backup solutions and data encryption. Additionally, in the coming year, we will launch specialized backup appliances designed to bolster data protection.

What is the primary goal of Synology?
In the next five years, Synology’s goal is to establish itself as the largest provider of private cloud solutions.

Written by Shintu Dhang