PLAY Set to Launch Two Smartwatches for India

PLAY is preparing up to introduce two avant-gardes, ‘Made in India’ smartwatches PLAYFIT SLIM and PLAYFIT STRENGTH. Both the smartwatch models come equipped with features like full touch display, water and dust protection, multiple sports modes, heart rate & fitness tracker, sleep and SPO2 monitor, BlueTooth notification controller coupled with an ingenious application. With this launch, the brand aims to bring these smartwatches at the competitive pricing of ₹3,999 (for PLAYFIT SLIM) and ₹4,999 (for PLAYFIT STRENGTH). It will be available for purchase from 30th Nov’2021.

Speaking on this occasion, Hamish Patel, Chief Product Officer of PLAY, said, “These latest product innovations underlines our commitment of offering top-notch and high-standard technology experience to our discerning consumers. Since its inception, PLAY has strived to positively surprise customers with innovatively designed products, weaved around futuristic technologies and at an affordable price. The wearable device industry is still in the infancy stage in India and amazingly rich products are destined to hit the market which shall pleasantly surprise the Indian consumer over the next few months. Powered by our design team in India, we are delighted to announce the PLAYFIT series of our smart wearables which are 100% made-in-India too. With the introduction of these newfound smartwatches, PLAY aims to strengthen its leadership standpoint in the hitherto Indian e-wearable market so that customers can opt for best-in-class products and services in terms of cutting-edge e-gadgets.”

The smartwatches come with two-pin magnetic chargers and an ingenious and interactive application that significantly improves users’ lifestyle decisions. This uniquely fashioned PLAYFIT Application is compatible with both iOS and Android devices. PLAY is also focusing on a renewed packaging style that is more product-centric, thus uplifting the overall charm of these smartwatches.


The PLAFIT SLIM comes in a round shape aluminium watch dial. As the name suggests, this smartwatch is slim and comfortable. The device is embedded with a fashionable strap in Black and Blue colours.

On the other hand, the PLAYFIT STRENGTH has stainless steel for the round dial and a composite body structure made with Polycarbonate and Acrylonitrile Butadiene Styrene that provides unparalleled mechanical properties and high processability, thereby offering heat resistance properties. 

In addition, both smartwatches are integrated with a full touch display of 1.28-inches. The devices also feature in-plane switching with 240*240 resolution.


The PLAYFIT SLIM comes with a working capacity of 7 days with 15 days standby time. Simultaneously, the PLAYFIT STRENGTH has a working magnitude of up to 5 days (even with the BlueTooth-calling feature) with 7 days standby capacity. The smartwatches can run smoothly for up to 5 days after getting 100% charged in one go.


Both PLAYFIT SLIM and PLAYFIT STRENGTH can withstand dust, water, and dirt on the back of Ingression Protection (IP) code 67. It is specially designed for water resistance properties with vacuum-sealed protection from dust and similar particles. Users can take a carefree jog in mild rain or use it during their gym workouts.


The PLAYFIT SLIM comes with a 24-hour sports mode, heart rate tail, fitness tracker, sleep monitor, SpO2 observer, and vigilant inactivity alert. PLAYFIT STRENGTH offers multiple sports modes, round-the-clock heart rate tracker, fitness tail, sleep monitoring features, SpO2 supervisor, specially designed female health tracker, and watchful inactivity-alert. 


Both of these smartwatches will be able to handle calls, messages, and similar notifications without constantly checking their smartphones. The PLAYFIT STRENGTH offers BlueTooth controlling features which can accept or decline calls, check call records or use dial pads, control music choices, alarms, take remote photographs and read messages easily. If the users misplaced the smartphones, they can also use these smartwatches to locate their phones. PLAYFIT SLIM, does all too except for the BlueTooth calling features.


One of the best things about this smartwatch is it developed in India, making it a “made-in-India” smartwatch. 

Written by Shintu Dhang