Shintu Dhang
Bobble AI has announced its new campaign #SpreadTheLight. The push of the campaign lies in inspiring people to compliment each other to bring the much-needed cheer this Diwali.
At a time when most people are practising social distancing norms, the approach is to meet and greet near, and dear ones have been replaced with going virtual. Accepting that nothing is more authentic and persuasive than what one friend says to another, stickers and GIFs are the best way, and one expresses his/her feelings, especially in this world of social distancing. The campaign builds on the insight that sharing compliments is a great way to spread joy and light by starting a conversation this festive season.
Fun phrases such as “You make my life lit”, ‘Sweeter than Kaju ki Barfi’, ‘You light up the room’, ‘Ye Chand Sa Roshan Chehra’, ‘You are a real ‘Patakha’, are just some examples of the several different compliments that are created in the form of stickers, bound to add sweetness to the conversations between friends, family, and even the new acquaintances.
Through this campaign, Bobble AI has launched stickers and GIFs with compliments especially curated for the festive season and has requested each person to compliment at least five people ahead. The thought here is to deal with the evident reluctance to start a conversation or to keep the conversation going, and that can best be eradicated through stickers and GIFs.
On this campaign, Ankit Prasad, Founder & CEO, Bobble AI said- “Bobble AI products have always been at the forefront when it comes to starting a conversation and have been known in the industry for its fun and quirky content. 2020 had been harsh for most of us due to COVID induced situation. Social distancing has become a hindrance in maintaining friendships and relationships. Through this campaign, we at Bobble AI, want to spread compliments and make people smile on reading through their conversations.”
