ViewSonic has succeeded yet another milestone in the first quarter of 2021. According to the latest reports, ViewSonic has excelled in the competition to become the No.1 brand in Digital Light Processing (DLP) projectors globally by sales volume, a major improvement from its No.3 position in 2020. ViewSonic has managed its position as the fastest-growing brand in the projector market over the last few years. From 2017 to 2020, the total projector market declined 35% in sales volume, but ViewSonic has globally defied the norms and increased 40% in terms of sales.
With the general market declining, ViewSonic has increased 18% year over year (YOY) in the first quarter of 2021. ViewSonic’s remarkable market performance has emerged and increased its reach to expanding regions, including Europe, which increased by 50%, and Asia-Pacific, which increased by 25%. The sectors that had the greatest increases in sales were Ultra Mobile (93%) and Dedicated Home Cinema (82%).
DLP projectors have remained to grow and superseded LCD projectors as the leading display technology since the second quarter of 2020. With DLP technology’s digital processing nature, it provides a control for consistent performance over time and provides long-lasting realistic colours without deterioration. Furthermore, due to precise reflected imaging, DLP projectors provide higher image quality that is seamless, sharp, and smooth.
Mr. Muneer Ahmad, Business Head – AV, ViewSonic India said, “It is a proud moment for ViewSonic to be recognized as a No.1 globally for Digital Light Processing projectors. Our mission is to inspire the world to see the difference between the ordinary and the extraordinary and we have been at the forefront in developing products by providing innovative visual solutions. In the last four to five years, we have observed significant growth and increase in the sales of our projectors business in India and as ViewSonic became the No. 1 LED projector brand in Europe, we are expecting the similar growth in the Indian market. As we are expanding our product portfolio and growing our position in projector segment, we are expecting to remain at the forefront of complete visual solutions.”
Recognizing that LED projectors are the way of the future, ViewSonic invested extensively in cutting-edge LED technology. The ViewSonic smart LED projector lineup comprises the portable M Series and the flagship X Series. ViewSonic’s projector offerings include a wide range of products for both commercial and consumer applications. Taking an early step to enhance their investments in the thriving B2C sector, ViewSonic has prominently concentrated on breakthrough smart LED projectors. The unique portable and home entertainment projectors are two important sectors that had enormous growth during the pandemic and have also demonstrated that smart LED projectors can be transformed into home appliances with a wide range of applications for everyday use.