Shintu Dhang
Fujifilm has launched its new camera; the FUJIFILM X-T4 in its flagship X series range of mirrorless digital cameras. The product launch event took place virtually on Fujifilm YouTube Channel, hosted by Mr. Toshihisa Iida, General Manager, Optical Device & Electronic Imaging Products DIV. Fujifilm Corporation, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd and Mr. Arun Babu, General Manager Electronic Imaging and Optical Device, Fujifilm India Pvt Ltd. The new X-T4 is the latest pinnacle of the X series, achieving the highest performance in both stills and video.
The new shutter unit that has been developed for the camera will be fast, durable and quiet. And indeed, the X-T4 achieves as it comes combined with the fastest ever autofocus performance in an X Series camera, thanks to the development of a new algorithm by Fujifilm. Not only this but the X-T4 is also the first model in the X-T Series to feature in-body image stabilization (IBIS), making it a perfect camera for stills and video shooting.
Speaking about the launch, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd. said, “At Fujifilm India, we believe in consistent innovation and a continuous growth process, where we break boundaries and redefine the expectations of how a digital camera can perform. And with the newly launched FUJIFILM X-T4, we wanted to create something that expands our user’s creative limits with its incredible imaging tools, a hybrid camera that uses cutting-edge technology to excel in creating both stills and motion imagery. The retro dials and analogue chic in the outside and the highly advanced packed features in the inside makes the X-T4 a truly compelling combination. Now our consumers can free themselves from compromise and be the image-maker they’ve always wanted to be.”
The X-T4 comes equipped with the standalone video mode, which can be activated with a simple switch, and with the digital image stabilization in the video mode, provides smoothness, allowing users to make Pro-level videos using X-T4. The new Film Simulation mode, ETERNA Bleach Bypass, simulates the traditional film processing technique to create a unique world of low saturation and high contrast.
Elaborating about the product, Mr. Arun Babu, General Manager Electronic Imaging and Optical Device, Fujifilm India Pvt Ltd, said, “With the addition of this new beast in our best-in-class range of X-Series mirrorless cameras, we wanted to address the needs of multimedia image-makers with a versatile mirrorless camera that blends advanced stills and video capabilities along with enhanced workflow and assistive functionality. At Fujifilm India, we take pride in providing the innovative technology to our customers by creating products that enhance their experience.”
The X-T4 is a fantastic mirrorless camera stuffed with IBIS, new shutter unit and a large-capacity battery all housed inside a compact and lightweight body.
Price and Availability of the camera:
- X-T4 Body Only is priced at ₹1,54,999/-
- X-T4 Kit with Fujinon XF18-55mmF2.8-4 is priced at ₹1,84,999/-
- X-T4 Kit with Fujinon XF16-80mmF4 R OIS WR is priced at ₹1,99,999/-
Along with freebies worth Rs.18,500/-
The Pre-bookings starts from first week from June and available both offline and online marketplace. The pre-booking of the Fujifilm X-t4 can be done here: https://fujifilmxindia.com/xt4/pre-booking/.
