Shintu Dhang
OPPO’s recently launched Reno5 Pro 5G has broken the sale record set by its last predecessor Reno4 Pro. On its initial sale, Reno5 Pro 5G has witnessed 91% growth across platforms. According to OPPO, the device has exceeded sales of its predecessor on the e-commerce platform and increased by 148%. Delhi, Odisha, Kolkata and Bihar are the top-performing states with the highest sales volume of the product. Astral Blue of Reno5 Pro is the preferred handset of consumers with 63% demand coming for this colour.
Commenting on the milestone, Damyant Khanoria, Chief Marketing Officer, OPPO India said, “The Reno Series is the epitome of consumer-centric innovation. With each generation of the Reno Series, we have experienced unprecedented growth. In Q320, it grew 50% and the Reno5 Pro 5G has broken all records with 91% growth in the launch week. The AI Highlight Video feature in Reno5 Pro has set an unparalleled videography experience and has received huge appreciation. Guided by our brand philosophy of ‘Technology for Mankind, Kindness for the world’, we will continue to bring forth ground-breaking technologies and meaningful experiences for our consumers.”
OPPO Reno5 Pro 5G is the first 5G-ready smartphone from the Reno family in India. In addition to this, it is the first smartphone in India to be powered by a MediaTek Dimensity 1000+. Offering a 65W SuperVOOC 2.0 Flash Charge and a sleek design, the smartphone comes with OPPO Reno Glow design.
Since its launch of Reno series in 2019, they acquired innovations like the world’s first video bokeh effect on a pop-up camera, the first 44MP dual punch-hole front camera and first 10x Hybrid zoom with 60x digital zoom. Not only this, but the Reno 10X Zoom also introduced the world to a unique Shark-Fin rising Camera design. The product series served as the key component for OPPO’s y-o-y growth in the premium segment as showcased by the CMR Q3 20 market analysis report.
The OPPO Reno5 Pro 5G is available in 8GB+128GB model in Astral Blue and Starry Black colour variants priced at ₹35,990 across all mainline retailers as well on Flipkart.
