Shintu Dhang
boAt has launched a series of ‘Make in India’ wired and wireless earphones as well as mobile accessories. boAt has started its Make in India journey with its Bassheads 100, Bassheads 152 and Rockerz 255 pro. These products will now be manufactured locally in India and will be available across eCommerce platforms including Amazon, Flipkart, etc. It will be also available on their website starting 26th January 2021.
boAt plans on launching several more products in 2021. This includes launching headphones, speakers and true wireless earphones under their “Make in India” initiative. boAt carries the spirit of India and is now in the top 5 wearables globally as per IDC.
On the launch, Aman Gupta, Co-Founder, boAt said, “Being market leaders, boAt to lead from the front. It’s a moment of pride for us to announce the products that are in line with the Honourable Prime Minister’s Make in India vision of Atmanirbhar Bharat. It’s a testament to our commitment to build an ecosystem in India. In the coming months, many more boAt products will be manufactured and launched in India.”
boAt’s current “Make in India” portfolio, as well as their upcoming launches, can be bought from www.boat-lifestyle.com aswell.
